![]() Social media is a strategy that most architects have been slow in adopting, even though it can net real clients. Don’t Underestimate Social Media for Architect Marketing Here are seven ways to make marketing for architects successful on a small-business budget. Most small architecture firms don’t have huge budgets or a large enough staff to dedicate to marketing, so they have to be smart and strategic in how they spread the word and bring in new work. The overwhelming majority of architecture firms in the United States are small businesses, with 60% of firms having fewer than five employees. To promote your firm offline, engage with current clients and get involved in your community. ![]() Spread the word about your business through social media posts and a regular newsletter, and stay up to date with new technologies.Marketing for architecture firms doesn’t have to break the bank.Moody Nolan continues to make history and open doors for minorities in the A&D community by recruiting at HBCUs, partnering with charities like the Legacy House Project, and providing their diverse team with the tools they need to succeed. According to this article, it is the first time in the AIA's 58 years of conducting the awards that a Black-owned architecture firm has won. It is because of this mindset that they won the 2021 Architect Firm Award from the American Institute of Architects. They are strong believers that a diverse design team results in more creativity, and produces designs that better suit the needs of the entire community. Lead by a father-son duo Moody Nolan now has offices in eleven different cities across the country. This passion fueled him to start Moody Nolan in 1982, which has grown to be the Nation's largest African American architect and design firm. ![]() For additional resources please visit the Black Artists + Designers Guild the National Organization for Minority Architects, and the National Association for Black Women in Construction (NABWIC).Ĭhairman of the Board & President / CEO Moody NolanĪs an African-American in the A&D community, Curtis Moody developed a passion to open doors for minorities in a field with little minority representation. This list is not comprehensive of the vibrant community of black architects and designers in the US. If you’re a business owner or real estate investor, consider hiring one of these talented firms for your next commercial project. Take a few minutes to review the work of these designers. Commercial architecture and design has the power to create equity in the built environment, but only if the people designing those spaces reflect the populations as a whole.ĭespite the systemic obstacles they face, Black-Owned Firms continue to push forth inspiring contributions to the built environment. White architects of both genders tended to advance from a staff role to project architect sooner than architects of color, and the financial burden to enter the profession in the first place was particularly high for black graduates of both genders with a master’s degree- they had the highest average school debt to pay off.Ĭommercial architecture and design is responsible for the look, feel, and utility of every space you go to when you leave your home, and it is overwhelmingly designed by white people. By contrast, the number of newly licensed architects that are African American has held steady at 3% for the last decade. At the last census, African Americans made up 13% of the total U.S. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |